Outbound marketing thrives in B2B marketing automation. Real-time marketing also supports segment-based journeys, allowing you to orchestrate traditional marketing activities such as seasonal campaigns targeting loyal customers. With this flexibility, you can design personalized experiences as customers interact with marketing, sales, service, and other departments across your organization. Custom events give you the flexibility to bring in data from other systems with just a few lines of code. You can start journeys with predefined triggers, or you can create custom events.
For example, a customer scanning a concert ticket or connecting to in-store Wi-Fi can trigger the delivery of personalized messages. Communication starts when a customer takes a specific action. In other words, journeys are customer-led. Engagement takes place through email and mobile channels and is based on customer signals and rich profile data. Real-time marketing is a scalable platform that allows you to engage with customers at specific moments. So, what’s the difference? Real-time marketing Both can be used for marketing automation to send personalized emails, can help you be compliant, and provide analytics that generate insights to help you take the right action. Real-time marketing and outbound marketing have a lot in common. When to use real-time marketing and when to use outbound marketing
You can send personalized registration materials, send surveys, and more to drive awareness and engagement. Continue the conversation with webinar participants: Stay in touch with your webinar participants after hosting a webinar.Meet your audience where they are: Host webinars on Microsoft Teams or on other webinar providers.Manage all of your event needs in one place: Dynamics 365 Marketing's event planning features allow seamless contact, registration, and attendance management features in one system.Outbound marketing also includes advanced in-person and webinar event planning features. Dynamics 365 Customer Voice is included in the Marketing standalone application, but not included in Marketing attach.
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